Tracks Venues

In this session...

Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.

Speakers

Hermeti Balarin ECD Mother London
John Sauven Executive Director Greenpeace UK

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Agency 

Track  Brand Innovation 

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