Tracks Venues

In this session...

New research finds Gen Z harder to win over by brands, media, and the companies recruiting them. This comprehensive study, done by Atlantic Re:think, The Atlantic’s creative marketing group, with Comscore and Harvard College Consulting Group, focuses on three specific areas as yet untapped in prior studies of this influential demographic: revealing Gen Z’s preferences as a user, a consumer, and a decision maker.
Hear the findings and learn how to connect with this young and powerful generation.

What You'll Learn from This Session...

  1. Gen Z’s preferences as a user
  2. Gen Z's preferences as a consumer
  3. Gen Z's preferences as a decision maker

Presented with


Speakers

Gina Bulla Senior Director of Brand Marketing and Insights The Atlantic

Event Details

Event Type Seminar

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