In this session...
In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype reinforced through social media. Many young men think that expressing emotions is considered "girls' talk"; they feel that they have to "be a man", and that they can’t express what’s really going on. What if we could use advertising to help men break free from the oppressive stereotypes compounded by social media?
Join us as we discuss how working with five teenage boys helped to create a campaign encouraging young men to discuss their mental health. We will present the hard-hitting campaign designed by the students and made possible through our next-gen talent programme, The Code.
What You'll Learn from This Session...
- How brands can play their part in building a better society for all
- How to identify and tackle the issues that matter to the next generation of ad talent
- How to execute with authenticity