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In this session...

In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.

What You'll Learn from This Session...

  1. Apply actionable insights for developing a creative and media brief.
  2. Integrate creative and media in a digital marketing campaign.
  3. Optimize media and refine creative in real-time.

Presented with


Speakers

Americo da Silva Global Head of Integrated Brand & Communications Shell
DuBose Cole Director of Strategy, London VaynerMedia
Lucy Aitken Managing Editor WARC
Clemence Beauchamp Agency Partner Lead LinkedIn
Antonia Bonello Associate Creative Director BuzzFeed

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content   Design 

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