Tracks Venues

In this session...

Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.

What You'll Learn from This Session...

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Presented with


Speakers

Louise Kristensen Digital Commerce Lead, EMEA GSK
Amy Copeland Strategic Partner Lead, EMEA Google
Henry Leon Principal The Boston Consulting Group

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Design   Production   Video 

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