The Guardian returns as host for the opening leadership breakfast of #AWEurope 2019 at the iconic Ronnie Scott's.
Join Katharine Viner, editor-in-chief of The Guardian, in conversation with Jane Martinson, Professor of Financial Journalism at City University and former Guardian head of media, discussing Brexit, the role of the media and the changing political landscape.
Open to Super + Platinum Delegates & By Invitation
Editor-in-chief, The Guardian
Professor of financial journalism, City University
Join Facebook's VP EMEA Nicola Mendelsohn and famous faces Joe Wicks - The Body Coach, Actress & Britain's Got Talent presenter Amanda Holden and Josie Naughton Co-Founder and CEO of Help Refugees and learn how the panel are challenging best practices and paving new learnings for the ad industry.
Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.
IPG and WPP CEO's back to back in a special Advertising Week Europe super-session. A unique opportunity to hear back to back talks directly from the top as IPG Chairman sits down with Bank of America's Anne Finucane followed by an interview with WPP CEO Mark Read led by with Kathleen Saxton.
9:30 - THE CNN CONVERSATION: THE CHAIRMAN'S DESK
On both sides of the Atlantic, corporate leaders are increasingly stepping up to play an important role in solving some of society’s biggest challenges. Elevating initiatives around the UN Sustainable Development Goals – such as empowerment, diversity and inclusion, and sustainable development – is more important than ever for consumers, marketers, talent and investors. CNN Europe Editor Nina Dos Santos is joined in conversation with champions of empowerment and equality, IPG Chairman & CEO Michael Roth, and Bank of America Vice Chairman and Chair of Bank of America Merrill Lynch Europe, Anne Finucane.
Vice Chairman, Bank of America, Chair, Bank of America Merrill Lynch Europe
Chairman & CEO, Interpublic Group
Nina dos Santos
Europe Editor, CNN
10:15 - THE LIGHTHOUSE INTERVIEW: READ BETWEEN THE LINES
A £300 million restructure, a radically evolved brand identity and a change in strategic direction, potentially blurring the traditional lines – where are WPP heading in the next decade?
Mark Read, the new leader at WPP, the world’s largest advertising and media group, became CEO under a global spotlight in September 2018. Promptly expediting the transformation of this immense ship, he has plans to return the business to growth.
Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, for an in-depth, exclusive fireside chat with Mark, discussing his personal journey, vision for the future and how he will ensure success for the business, their enviable list of clients and the 130,000 people he leads.
CEO & Founder, The Lighthouse Company
AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.
But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
Writer and Broadcaster
Digital Marketing Optimisation – Programme Lead, Ford
Agency Group Director, Mindshare & m/Six , Xaxis UK Ltd
Global Client Lead, BBVA, Mindshare
Vice President Marketing Science, Xaxis EMEA
Director, WPP, AppNexus, a Xandr Company
Viewing of broadcast television has fallen consistently since 2012, the profile of its viewers is getting older whilst there are now more subscriptions to Netflix, Amazon and NOW TV than there are to ‘traditional’ pay-TV services. Social media platforms like YouTube are taking up an increasing amount of young people’s viewing time, whilst platforms like Instagram and Facebook occupy an increasing amount of their downtime. What does this mean for the future of TV and the ads that live on it?
There’s no doubt that broadcast television has its place but what's being done to evolve and leverage technology to have smarter advertising opportunities that transcend the big screen. In this panel led by Dylan Davenport, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and should evolve and what creative agencies need to be doing to drive innovation in the space.
Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.
Director, Global Solutions, Xaxis
Managing Director, Now Advertising
Founder, The Future is ND
Executive Creative Director, Huge London
MD of DMA Talent, DMA
Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service
We all aspire to grow our companies and ourselves as individuals. Doing this effectively is something we'd all like to know the recipe for. In this talk, we'll explore some of the key ingredients I've seen for building success as a founding member of Deliveroo's marketing team. We start with marketing and business strategy, however – crucially – we move on to look at how applying our own unicorn-horn, our "growth-mindset," to our personal selves can be the most powerful tool we have in creating the space to thrive.
Alice ter Haar
Senior Manager, EU marketing, Deliveroo
How we need to think wider, further and higher than ever before.
Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.
EMEA Head of Global Business Marketing, Facebook
The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Managing Director, Global Brand and Insight, Barclays
Consumer Marketing Director, Microsoft
Consulting Principal, Digital Transformation, Ogilvy Consulting
Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?
Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
We make around 35,000 decisions every single day – from what to watch on TV through to choosing lunchtime sandwich or sushi!
So how can brands be heard through all this mental activity? And which emerging technology opportunities should they be considering to smooth out those pain points within the consumer decision journey? Bringing together our exclusive DX research approach and our highly acclaimed Futures Trends programme, Mindshare reveals how your brand can start to create a future proofed consumer journey.
Head of Insight, Mindshare UK
Trends & Insights Director, Mindshare UK
Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.
SVP, Ads & Commerce, Google
President, EMEA Business and Operations, Google
The promise of programmatic marketing hasn’t changed – better targeting, improved efficiencies, and more relevant and personalised experiences. However, efficiencies haven’t been fully realised. The industry is still a mess, technologies are constantly changing with too many or too few options, and there continues to be an overall fragmented experience for the consumer. Automation will continue to streamline efficiencies, but what does this mean for the future of people in advertising?
Head of Solution Engineering, International, MediaMath
From emerging start-ups to established Fortune 500 companies, the individuals tasked with building memorable brands have easily one of the most scrutinized positions in business today.
Regardless of whether you support a fast growth start up or help lead one of the world’s most respected brands, how marketers innovate to stay ahead and build stronger relationships with consumers in a fragmented digital ecosystem has become one of the biggest challenges companies face today.
Managing Director - Advertising, Accenture
2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
Chief Revenue Officer, Takumi
Europe Marketing Head of New Ventures, General Mills, General Mills
Head of Influencer Marketing Strategy, MediaCom
Digital Media Manager, Clarins & Clarins Fragrance Group
Join us to celebrate the sixth year WACL and Grazia have joined forces to present the opening Culture and Commerce lunch of Advertising Week Europe. This year we are looking at how work patterns are fundamentally changing, particularly for women and how we can all better thrive at work.
The IPA's figures show change in diversity is glacial. Why do we lose our best female talent just as they're stepping up to leadership roles? And what can we do to change this? We talk about the impact of a lack of flexible working on women's careers, the perception of 'returners' ('you are only as good as your last job'), bias and what we can do to change this. We look at why brands like Diageo care about the make up of their creative teams and why this step-change must fast-track the industry's drive for equality.
Managing Director, VMLY&R
Employment Lawyer, GunnerCooek
Chief Marketing Officer, Diageo
Regional Creative Director EMEA, Facebook
Founder & Creative Director, Creative Equals
With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) - what are the key components that make them a success?
TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.
TV Star & Best-Selling Author
Joint Head of Mediacom Beyond Advertising, MediaCom
Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and Co-Founder of influencer marketing platform Influencer, discusses the challenges the industry has faced and why they have, in fact, helped to shape the industry for the better.
At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.
This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.
Podcasting is booming like never before and in 2018 one of the podcast hits of the year was Katie Piper's Extraordinary People. After her stint on Strictly Come Dancing, the broadcaster, campaigner and author joins Somethin’ Else MD Steve Ackerman for a session that will get under the bonnet of successful podcasts - something the duo should know a thing or two about after a long stint at no. 1 in the Podcast chart for Katie's podcast.
Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.
CEO, Vixen Labs
VP, Head of VaynerSmart, VaynerMedia
Executive Director of Digital , Warner Bros. Pictures
In this session we’ll hear from iconic shoe company TOMS and the ethical advertising platform Good-Loop, how it is infinitely possible to improve the lives of millions of people around the world while creating a for-profit sustainable business model.
Jo Burford, Whalar's Head of Creator Solutions, is joined on stage by three coveted influencers to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
, British Athletics
, Judy Murray Foundation
Minister for Sport, Department for Digital, Culture, Media and Sport
Maggie Alphonsi MBE
Rugby World Cup Winner, England Rugby
Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.
A visionary digital prophet and award-winning celebrated creative, a leading AI innovator and a Microsoft AI and machine learning expert. You won't find this line-up anywhere else, so we’re mixing up the traditional panel format giving way to a gameshow-style session featuring leaders armed with buzzers, interrupter cards and million dollar questions. Don't miss what will be an animated and provocative fired-up discussion answering the most significant questions around creativity and AI within the future of advertising
Head of Brand, Microsoft
Global Chief Creative Officer, Wunderman
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Director of Custom Solutions Europe, Twitch
Christopher "Sacriel" Ball
Streamer and Influencer
Global Head of Digital Marketing, Dentsu Aegis Network
Senior Global Brand Manager, Unilever
In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.
US Editor, Campaign US
Social Mission Manager, Ben & Jerry's UK
Director for Global Marketing and Brand Strategy, Aston Martin
The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior?
Join R/GA’s Global CEO, Sean Lyons, R/GA Founder & Executive chairman Bob Greenberg, and R/GA’s head of strategy for EMEA, Rob Campbell, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.
In 2019 the customer is at the center of everything, and delivering on experience is no longer optional. Marketers are learning to effectively leverage AI to better understand their customer needs and behaviours in real time - and transforming how, when and where they engage with consumers.
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.
But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
We live in turbulent times and to weather an ever-changing set of challenges, companies need to future proof themselves to ensure they keep growing. Hear from two experts about how they are helping businesses innovate for long-term success.
Global Chief Strategy Officer , FutureBrand
Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority.
Associate Director, Content and Partnerships Lead, MediaCom
"Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Social & Creative, Media Chain
Take part in a world first* with the advertising industry’s own Turing Test. Man and Machine will be pitted against each other and you the audience can play spot the difference.
Games aside, this session will also outline cutting edge case studies from clients that have all embraced AI to work alongside agencies and deliver award winning creative ideas.
Co-Founder, Gravity Road
Director of Media Affairs, IPA
Founder and CEO, VidMob
Co-Founder and Director, Visual Voice
Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to fitness, they specialise in establishing trust and building tribes of highly engaged customers – and they do it rapidly.
Brought to you by Seven Hills, the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses using technology to disrupt incumbents and redefine their industries.
Partner, Passion Capital
former British Consul General to San Francisco
SVP of Marketing, Strava
Co-founder, Seven Hills
President, Corporate & Commercial, Elvie
Join us at The AllBright on Rathbone Place as we celebrate and champion the rising stars from our industry. More so than at any time in modern history, business and society are focused on gender equality and ensuring equal pay and opportunity for all. Advertising Week Europe is proud to be on the front lines, fostering change alongside Hearst and The AllBright for our 2019 Opening Gala.
PRESENTED IN PARTNERSHIP WITH HEARST
Open to Platinum Delegates & By Invitation
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