David Amodio

David is responsible for growing Channel 4’s digital business as well as delivering 4Sales’ creative strategy. He is responsible for delivering the commercial strategy for All 4, Channel 4’s digital estate. In 2015 David and his team launched Europe’s first programmatic broadcaster buying platform, Premium Video Exchange (PVX). He is also responsible for All 4’s suite of innovation products which offer advertisers the ability to personalise campaigns and deliver data led creative formats.
In additional to his digital remit, David oversees 4Sales creative strategy. In 2016 David launched PL4Y, a creative approach which works with brands to deliver award winning work through a collaborative workshop approach.
Before Channel 4, David spent 5yrs at Haymarket Media Group, where he ran the sales team for Campaign and Mediaweek.

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