Francesca Theokli

Fran Davies took on her dream job of Marketing Director for Weetabix UK & Ireland in 2017. Prior to that Fran was Group Head of Category having rapidly moved up the ranks since joining in 2008.

Before Weetabix, Fran worked at Sara Lee and Northern Foods. She was attracted to the Weetabix Food Company for the famous brands and its strong values. Over ten years on she remains as passionate about the business thanks to the talented pool of employees within the company and the inspiration and knowledge she has gained.

Fran is described by her predecessor, Sally Abbott (now Weetabix MD), as ‘embodying everything we look for at Weetabix – ambition, skill, team spirit and most of all raw passion.’

As well as overseeing a team that has won numerous awards at Weetabix, including most recently a Silver IPA Effectiveness Award, Fran has a number of accolades to her own name, including the Marketing Society’s Highly Commended Runner Up Young Marketer of the Year in 2010.

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