Steve Sirich is currently a general manager on the Global Search Ads Business team at Microsoft. As the leader of the Bing Ads Marketing team, his primary business focus is to develop and manage the successful execution of the overall Bing Ads marketing strategy. This includes helping to determine what Bing Ads solutions should be offered to Microsoft advertisers, identifying who Microsoft should target relative to its customer verticals (i.e. the boundaries of the market segments to be serviced), defining how Microsoft will reach its targeted customers, and influencing when Microsoft will roll out Bing Ads product offerings to advertisers.
As a general manager in the Online Services Division at Microsoft, Steve Sirich was formerly responsible for guiding the sales, services and marketing integrations of Microsoft’s strategic technology partnerships with Yahoo! and Nokia. This represented a unique opportunity to see large enterprise organizations align in the strategic areas of digital technology, marketing and media sales – tapping Sirich’s extensive sales, operations and marketing experiences at Microsoft.
Previously, Sirich was a General Manager in Microsoft’s Consumer and Online division where he was responsible for helping the worldwide sales organization meet its revenue and customer satisfaction goals. In this role, Sirich lead a Global Enablement team (of more than 100) that managed business operations, strategy and marketing efforts in support of the online advertising sales organization.
Prior to this appointment, Sirich directed the Global Marketing and the Sales and Service Excellence teams that supported Microsoft’s online advertising sales business. His responsibilities included the research of customer and industry-specific trends, training, allocation and measurement of field sales force, the design of incentive programs, as well as industry evangelism and marketing communications development.
Earlier at Microsoft, Sirich was a Senior Director for Global Sales Strategy at MSN. In this role, he spearheaded efforts to shape MSN’s global sales strategy around product monetization, sales process engineering and inventory yield management. He also previously oversaw the sales, marketing, business development and product planning for MSN’s vertical automotive sector.
Prior to his tenure at Microsoft, Sirich gained extensive experience in media, working in Sales and Business Development for Newsweek Magazine, Hachette Filipacchi, and in organizational strategy for Maritz Marketing Services.