Lucy Aitken

Lucy has been reporting on global media and advertising for 20 years. She currently populates WARC’s Casefinder with advertising effectiveness case studies from around the world and runs four awards schemes: WARC Awards, WARC Media Awards, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy. Prior to joining WARC in 2016, Lucy worked at Contagious for eight years. She also worked at Campaign as Reports Editor for three years, compiling, among other publications, the School Reports, and before that was Associate Editor at M&M Global. She has also co-written a book about marketing effectiveness and speaks regularly at industry events.

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