It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Insights & Business Development Director Latin America
Kantar IBOPE Media
Head of Marketing Science for Mexico, Colombia and PanLatam
Research Director for Twitter for Spanish-speaking markets in Latin America
Marketing Mix and Pricing Solutions Colombia
Senior Account Executive
The Trade Desk