Armando Uriegas

Armando was named Nielsen Mexico Nielsen IBOPE Mexico General Manager in 2015, leading one of the most important Watch businesses in the region.

With a 16-year career at Nielsen, Armando has served as local and regional commercial leader. Before he was named General Manager, he led the Product Leadership area and the Consumer Panel Regional commercial teams.

He was in charge of opening Nielsen Peru, fostering a long-lasting relationship with clients and strengthening the company’s brand.

Armando has a BA in Communication for the Universidad Intercontinental in Mexico City.
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