Cecilia Partida

Cecilia serves as Client Service Lead position since September 2016, responsible for the relationship with International and Local clients.

She joined Nielsen as Commercial and Client Service Director after the company signed the joint venture to acquire IBOPE's TV Measurement business in 2012.

In 2015 and based on her extensive marketing experience, she was appointed Marketing Effectiveness Director where she was tasked to lead one of the most important vertical business of the company.

Before the acquisition of IBOPE, Cecilia served as Chief Marketing Officer for IBOPE AGB Mexico.

Cecilia has a BA in Communications from the ITESO Guadalajara.
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