Paola Kuri

Paola “Wera” Kuri, started #FutSinGenéro which is a social movement amplified on Twitter to promote and seek gender equality on soccer. The idea was to showcase the relevance of women in football, connect with this community and break the wall of perceiving soccer as a masculine sport. She paved the road on having the first professional soccer league in Mexico and other dynamics where even brands like Aeromexico have found the place to raise events like #CascaritaSinGenéro, where professionals join amateurs players to share a fun time on the pitch.

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