Tracks Venues

In this session...

The coming death of third-party cookies has put the entire digital ecosystem on alert and is opening the doors to a new era: the internet of trust. Guided by Daniel Czaplinski, CEO and Co-Founder of Retargetly, in this session we will learn how to reach the promise of marketing 1:1 at scale, to establish trust-based relationships between users, brands and media; and to ensure that privacy is at the core of each action in a cookieless world. At the end of the session join us in a panel next to key industry members.

What You'll Learn from This Session...

  1. How does the extinction of third-party cookies affect the digital ecosystem?
  2. Addressability in the new era: internet of trust.
  3. The birth of an Alternative ID for Latam: IDX.
  4. Privacy-first and trust-based relationships between users and brands
  5. Insights from key industry members.

Presented with


Speakers

Daniel Czaplinski CEO & Co-Founder Retargetly
Christiane De Carvalho VP, Global Digital Data Strategy and Innovation Acxiom
Eric Tourtel Senior Vice President, Latin America Teads
Fernando Oliver Digital Transformation Manager Equifax
Andres Azpilicueta Chief Digital Officer Publicis Media

Event Details

Event Type Seminar

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