Tracks Venues

In this session...

Digital ad spending in Latin America is expected to grow to $10.26 billion in 2020, inspired largely by innovations in automation and the programmatic space. But how are publishers and buyers utilizing this emerging technology to capitalize on such a unique opportunity for incredible growth? Join Rubicon Project’s Patrizio Zanatta, Managing Director, Latin America, as he leads a lively discussion with a group of senior executives from both the buy and sell sides to uncover strategies that fuel this momentum.

What You'll Learn from This Session...

  1. Future of digital marketing
  2. Automation and programmatic marketing
  3. Perspectives from the buy and sell-sides

Presented with


Speakers

Patrizio Zanatta Managing Director, Latin America Rubicon Project
Andres Azpilicueta Chief Digital Officer Publicis Media
Alfredo Martell General Director Imagen Digital México
Jose Luis Martinez Head of Digital IPG Mediabrands

Event Details

Event Type Seminar

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