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In this session...

According to all major forecast institutes, Latin America is the latest land of opportunity for ecommerce and digital, a region where the most impressive growth will happen in the next couple of years. A market of 650 million people with booming digital unicorns, specifically in commerce, with the historic leader Mercado Libre and the new baby star Rappi. Alongside with these regional giants, we see local tech players like ecommerce platform VTEX dominating the market far ahead of global players such as Adobe or Salesforce.

According to all major forecast institutes, Latin America is the latest land of opportunity for ecommerce and digital, a region where the most impressive growth will happen in the next couple of years. A market of 650 million people with booming digital unicorns, specifically in commerce, with the historic leader Mercado Libre and the new baby star Rappi. Alongside with these regional giants, we see local tech players like ecommerce platform VTEX dominating the market far ahead of global players such as Adobe or Salesforce.
And when we see large funds like Softbank coming to the region in order to finance and grow tomorrow’s digital rocket stars, everyone might bet that, like in China, where global leaders are marginalized, a very unique Latin American digital ecosystem is coming to life and rapidly growing. Latin America has spent the last decade creating all kind of B2C and B2B start-ups that solve local infrastructural issues. View Less

What You'll Learn from This Session...

  1. According to all major forecast institutes, Latin America is the latest land of opportunity for ecommerce and digital
  2. Despite rising consumer prices and political challenges, retail eCommerce sales are continuing to grow YoY in Latin America.
  3. ComThe future is bright for E-commerce in Latin America and brands who embrace digital transformation will be leaders of the pack in the 2020s as the global market skews even more heavily to a digital future.

Presented with


Speakers

Karla González Media & Digital Acceleration Director Heineken Mexico
Fernando Obregon VP, Solution Engineering Salesforce Latam
Santiago Restrepo Head of Brands for Mexico Rappi
Said Gil Chief Business Officer Isobar Mexico
Marcos Penhos Head of Sales Mexico VTEX

Event Details

Event Type Seminar

Track  Mar Tech 

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