Infinia is the leading advertising platform in Hispanic Audiences that analyzes user behavior through their mobile devices, implementing proprietary technology (SDK) to profile audiences and generate customized impacts to specific targets. It specializes in the analysis of the Customer Journey and the traceability of users by providing services in all public environments: Display, Video, Social, Performance, DOOH and Indoor.
The Infinia data management platform (DMP) offers a specific knowledge of the physical and digital environment of each user: vital area, home, work area, frequently places, downloaded Apps, content interests, websites visited and how they consume their digital content.
Infinia has agreements with more than 10,000 applications of the most important Publishers worldwide, and is present in the US, with a known volume of users of 29 million, of which 25 million are Hispanic audience, in Spain (30 million), Mexico (58 million), Colombia (17 million), Peru (7 million), Chile (10 million) and Argentina (23 million), handling a global volume of more than 240 million known users, thus becoming the market leader for increase the value of the decision making of the advertising industry.
Infinia, specifically its DMP, is the first audited in Spain by PricewaterhouseCoopers, and also it is GDPR (European General Data Protection Regulation) and CCPA (California Consumer Privacy Act) compliant.