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In this session...

CMO Congress Executive Thought Leadership Session featuring:



  • Creativity Drives Business

  • Marketing: An Outsider’s Inside View

  • Creativity Reinvents a Leader: The Easton Baseball Story

  • Everyone Must Be Creative

  • Sparkstarters: Unleashing the Creative in Everyone

1:30-1:40: Introduction to the session: Joe McCarthy, President, Director of Strategy, Collins: “Creativity Drives Business”



1:40-2:30: Ivan Wicksteed, CMO, Old Navy: “Marketing: An Outsider’s Inside View.”




2:35-3:15: Chris Zimmerman, President, Easton Sports: “Creativity Reinvents a Leader: The Easton Baseball Story”



3:20-4:00: “Everyone Must Be Creative” Moderated by Joe McCarthy


Steve Wilhite, former CMO, Apple, CMO, Medidata Solutions


Cindy Gallop, CEO, Make Love Not Porn / If We Ran the World


William Charnock, CSO, R/GA




4:05-4:40: Rick Boyko, Founder, Sparkstarters: "Sparkstarters: Unleashing the Creative in Everyone"

Presented by Sparkstarters

By Invitation Only
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Speakers

Rick Boyko Founder Sparkstarters
Cindy Gallop CEO Make Love Not Porn / If We Ran the World
Joe McCarthy President, Dir. of Strategy Collins
Steve Wilhite CMO Medidata
Ivan Wicksteed SVP & Global CMO Old Navy
Chris Zimmerman President Easton Sports

Event Details

Event Type Special Event

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