Tracks Venues

In this session...

Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.

4:00 PM - 4:20 PM: Screen Jumping: Understanding Today's Cross-Screen Consumer

Jumptap will unveil new insights produced with comScore that dive into the behavior of today's fluid media consumer. Learn how to best to engage with these digital omnivores across mobile, tablet and PC.


Jon Cooke, Director of Sales, Jumptap

Dr. Michele Madansky, Independent Research Consultant



Presented by Jumptap



4:20 PM - 5:05 PM: Don't Change the Channel, Change the Data Strategy

More brands are pushing into cross-channel marketing, but how are they determining which channels really deserve their budgets? Join Digiday editor Jack Marshall and Joshua Koran, SVP of Product Management at Turn, in a discussion with brands about how they are prioritizing their communications and the key role that data can play.


Moderator: Jack Marshall, Editor, Digiday

Craig Elbert, VP of Marketing, Bonobos

Joshua Koran, SVP of Product Management, Turn

Steven Rosenblatt, CRO, Foursquare



Presented by Turn



5:05 PM - 6:00 PM: Cross-Screen Roundtable

Cross-screen experts discuss delivering content and relevant messaging to today's anytime, any place consumers.



Moderator: Stuart Sproule, President, TBWA\Digital Arts Network

John Bernardo, VP & Director, Integrated Content, The Story Lab

Ittai Shiu, Executive Director, Product Strategy & Operations, Exponential

Jeff Gerttula, GM, CBSSports.com

Lovina McMurchy, GM, Skype


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Speakers

Steven Rosenblatt CRO Foursquare
John Bernardo VP and Director, Integrated Content The Story Lab
Jon Cooke Director of Sales Jumptap
Craig Elbert VP of Marketing Bonobos
Jeff Gerttula GM CBSSports.com
Joshua Koran SVP of Product Management Turn
Dr. Michele Madansky Independent Research Consultant Michele Madansky Consulting
Lovina McMurchy GM Skype Advertising
Jack Marshall Editor Digiday
Ittai Shiu Executive Director, Product Strategy & Operations Exponential
Stuart Sproule President TBWA\Digital Arts Network

Event Details

Event Type Seminar

Track  Mobile 

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