In this session...
Join SapientNitro in a discussion around the shift from campaigns to content with today’s top marketers from Verizon, Unilever, Intel and GE. This panel discussion will challenge marketers to explain with current examples on what they are doing to meet the demand of original content across all touch points to resonate with today’s connected consumers.
How do marketers tell their stories in this new, hyper-connected and always-on world? Today’s brand marketers are increasingly expanding beyond campaign-based thinking to becoming always-on content providers. From real-time, social activities to pervasive web content, short and long form branded video to new "brand as publisher" models, marketers are evolving the way they message and whom they turn to for relevant brand content.