In this session...
Advertising is ________? Everything you know about marketing and media is changing. We can't continue to apply old definitions, concepts, and structures to a new world simultaneously fragmented and united by digital technologies. To do advertising right in a digital world, we must redefine what it is. The IAB MIXX Conference & Expo brings together a brain trust of industry experts to discuss, debate, and ultimately decipher what it all means.
Advertising was once easy to define: a big idea rendered on a full-page ad, a TV screen, and maybe a billboard. Today, the definition of advertising is up for grabs. Will one ideology become sovereign? Or, will a unified theory emerge to help us better understand how to delight and invigorate consumers, while building businesses at the same time? Be there as the industry is reborn. The 2013 MIXX Conference calls upon industry thought leaders to take a stand on the future of our industry.
Be sure to also stop by the free IAB MIXX Expo. This free event redefines the traditional expo experience. No more table top displays and sales pitches—just interactive, engaging, thought-provoking, network-building activities—and some space to catch up on emails and have a quiet meeting. All Advertising Week participants are welcome.