In this session...
Mobile advertising is the fastest-growing segment but still lags far behind other significantly less targeted mediums. Will mobile advertising ever reach its potential? The answer lies in rectifying the issues of disparate tools, networks/exchanges, developing useful analytics and improving the customer experience. Hear from industry leaders including a premier advertiser, publisher, an ad network and data analytics to discuss capitalizing on mobile advertising.
The mobile advertising industry has enjoyed double- and even triple-digit growth most recently. Paradoxically, it still lags far behind other significantly less personal and targeted mediums. Is the time now? What hurdles does the industry need to overcome to convince advertisers and brands to shift more of their ad spend to mobile?