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In this session...

Presented by BuzzFeed & Sharethrough


Digital Advertising Will Never Be the Same and That's a Good Thing

Jonathan Perelman of BuzzFeed and Dan Greenberg of Sharethrough begin the day by providing a quick overview of the evolving branded content and native advertising landscapes.

The Rebirth of Sponsored Content

This isn't your grandfather's advertorial. Sponsored content is now some of the most shareable and creative content on the web. Hear from the publishers and brands that have teamed up to make it happen and their evolved thinking about the partnership between brands and publishers.



Jonathan Perelman, VP Agency Strategy and Industry Development, BuzzFeed

Evan Giamanco, Senior Director, Marketing & Operations, PEOPLE

Eddy Morretti, CCO, Vice

Patrick Keane, President, Sharethrough

Chad Stubbs, Head of Media, PepsiCo



Authenticity in Custom Content Partnerships

Everyone is talking about custom content these days, but one crucial piece of the puzzle not discussed is authenticity, from a brand and media perspective. Fast Company and Target will explore how major brands can work with publishers in an authentic way, to create true custom content that both engages the publication's readership and provides value to the marketer from a branding perspective.



Christine Osekoski, Publisher, Fast Company

Jason Goldberger, Senior Vice President,
Dan Griffis, Director of Strategic Partnerships, Events & Lifestyle Marketing, Target Corp.



Brand Advertising for the Modern Internet

As creative evolves, so must its media counterpart. This talk will give an overview of the newly formed native media landscape, and illustrate how ad formats have been re-invented for the modern web.



Dan Greenberg, CEO, Sharethrough



Designing Ad Products for a Life In-Feed

The top social platforms discuss the evolution of their in-feed advertising products and how they view the role of brands within their respective content streams.



Derek Gottfried, VP Product, Tumblr

Dan Greenberg, CEO, Sharethrough

Jim Squires, Dir. Product Marketing, Facebook

Jon Williams, Global Head of Agency Relations, LinkedIn



Going Native in Games, Music and Sports

Prominent media companies across the gaming, music and sports verticals will discuss how they adapted their advertising options to be truly native to their respective platforms.



Jack Krawczyk, Director of Product Management, Pandora

Jonathan Waecker, Director of Strategy, Zynga

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Speakers

Jonathan Perelman VP Agency Strategy & Industry Development Buzzfeed
Evan Giamanco Sr. Dir., Marketing & Operations PEOPLE
Eddy Morretti CCO Vice
Christine Osekoski Publisher Fast Company
Dan Griffis Dir. Strategic Partnerships, Events & Lifestyle Marketing Target Corp
Dan Greenberg CEO Sharethrough
Derek Gottfrid VP Product Tumblr
Patrick Keane President Sharethrough
Jason Goldberger SVP Target.com
Jack Krawczyk Dir. Product Management Pandora
Jim Squires Dir. of Product Marketing Facebook
Chad Stubbs Head of Digital Engagement & Integrated Media PepsiCo
Jon Williams Global Head of Agency Relations LinkedIn
Jonathan Waecker Director of Strategy Zynga

Event Details

Event Type Seminar

Track  Creativity   Education 

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