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In this session...

Mobile advertising is undergoing a paradigm shift from behavioral targeting and retargeting to predictive targeting, for good reason. Predictive advertising gives mobile campaigns the advantage once thought lost without the digital cookie. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more!

Behavioral targeting and retargeting campaigns are taking a back seat to mobile predictive targeting technology, for good reason. Predictive mobile advertising gives branding, awareness and performance campaigns the advantage once thought lost without the digital cookie. Mobile RTB allows brands and agencies to take advantage of real-time predictive models that gather information from post-click rich media engagement, view-through rates on video, and real-time modeling off brand studies, to name just a few. Using the latest in predictive targeting technology, brands are able to increase awareness and engagement, while driving performance across campaign KPIs. How does predictive advertising work? What does it look like? Where do branding and awareness campaigns stand to benefit? We'll answer that, and more! View Less

Presented with


Speakers

Daniela Lupton Director of Strategy AdTheorent
Charlotte Gutman Asst. Manager of Digital Media & Investment L'Oreal USA
Jesse Missad Director of Connected Platforms: Mobility & Device PHD
Jason Newport SVP, Head of Mobile Strategy Carat
Craig Weinberg Mobile Practice Lead Mindshare

Event Details

Event Type Workshop

Track  Mobile 

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