In this session...
Consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial — and being an activist consumer is no longer a minority pursuit. Wolff Olins and Flamingo uncover the behaviors moving from the fringe to the mainstream. Come join our conversation moderated by Wired on the significance of this change in the relationship between people and brands, why it can’t be ignored by marketers, and lessons that can help you profit from the new mainstream.
To learn more about the behaviors we've uncovered, see http://gamechangers.wolffolins.com/.