In this session...
You’ve heard the term… and you’ve probably also heard different interpretations of its meaning. Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation. Top consumer marketers talk about what Total Market Strategy means to their business, and share examples of how they are using it to drive sales growth.
Hear their techniques on marketing to all consumers regardless of ethnicity or language by leveraging the similarities — rather than the differences — in consumer insights, creative development and go-to-market strategies.