In this session...
Co-creation is how we truly get to learn what's in our client's mind. What are they thinking? How do they see the campaign coming to life? What kind of advertising do they like? It’s all about the journey, and sometimes even getting things wrong.
Even just exploring genres of creative style in the development stage can be extremely helpful. Does the client see it as a humorous campaign? Do they imagine an anthemic approach? It doesn’t mean everyone has to agree, but at least together you get to have relevant and meaningful conversations about the work.