Tracks Venues

In this session...

Consumers have the power of choice: when, how, why and where to engage with a brand. Relaying a compelling brand story via digital video is more important than ever. Learn how to create a story that engages your most relevant audiences and measure its effectiveness in this session.

Four experts address:

  • Why video storytelling trumps advertising

  • How to create the best story for your brand

  • Which stories get the best brand lift and why

  • How to determine the best media strategy for optimum results

  • New measurement and analysis techniques

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Presented with


Speakers

Seraj Bharwani Chief Analytics Officer Visible Measures Corp.
Stephen DiMarco CCO, CMO Millward Brown Digital

Event Details

Event Type Workshop

Track  Data & Analytics   Digital   Technology   Video 

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