In this session...
Advertising Week's Start-Up Academy is a half-day workshop focused on start-ups and how to work within the advertising ecosystem. Featuring perspectives from brand marketers, agencies (creative & media), venture capitalists, media and technology companies.
10:00 AM - 10:05 AM: Welcome Remarks: NASDAQ
10:05 AM - 10:35 AM: Start-Ups and the Media World - The Road to Success
Entrepreneurs have a million and one things they have to consider to ensure their startup becomes a success. One of the more pressing questions on that list is "When should I start advertising?
Chris Allen, SVP & Managing Director, Spark Communications
Kyle Jackson, VP Search Director, Spark Communications
Ben Carter, Co-Founder, Uturn Audio
Bob Hertig, Co-Founder, Uturn Audio
10:35 AM - 11:10 AM: How to Get More Brand Dollars: Insights for Ad Tech
On average agency execs and advertisers get 10+ emails a day from difital vendors with the latest and greatest solution. It's overwhelming as the ad tech space continues to flourish. This discussion explores best practices and insights for digital technologies lookng to stand out and make the kind of impact that results in an I/O.
Jessica Joines, Co-Founder, DMR, Digital Media Review
Cary Tilds, Chief Innovation Officer, GroupM
Presented by DMR Industry Index
11:10 AM - 11:30 AM: The Creative Perspective
Perry Fair, Chief Creative Officer, JWT Atlanta
Anne Mack, Director of Trendspotting, JWT
11:30 AM - 12:00 PM: Academy Roundtable & Interactive Townhall
Jonathan Perelman, VP Agency Strategy, Buzzfeed
Coleen Kuehn, President Strategy and Planning, Mediavest
Todd Anderman, President, Sales, Thrillist Media Group
Paul Berry, CEO & Founder, RebelMouse
Sarah Austin, Creator, Pop17