Martine Reardon is Chief Marketing Officer of Macy's, the national retail icon known for its fashion and internationally famous events for more than 150 years. Martine leads Macy's multi-faceted world of marketing, including advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its more than 800 stores nationwide. In addition, she helms Macy's iconic Thanksgiving Day Parade, along with overseeing glamorous fashion shows, Fireworks displays, and Flower Shows around the country.
A highly experienced retail marketer, Martine has risen through the ranks at Federated Department Stores and Macy's Inc., beginning in the special events department at Abraham and Strauss, and becoming CMO after serving most recently as Macy's EVP of Marketing and Advertising. Under her leadership, Macy's has been named Mobile Marketer of the Year, received the Golden Halo Award for cause marketing, and scored a digital IQ of Genius in retail marketing.
A member of Macy's Executive Committee, Martine sits on the Board of the Make-A-Wish Foundation, has chaired the American Heart Association's annual Go Red for Women New York City luncheon since 2006, and participates in many industry forums and conferences as keynote speaker. She has been named a Brandweek Marketer of the Year and a Changing the Game winner by Advertising Women of New York, among other industry accolades.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.