Dr. Michele Madansky

Michele runs a media and market research consultancy specializing in online media and measurement. Her clients have included Twitter, YouTube, BabyCenter, SAY Media, MMA, ESPN, The New York Times, Ace Metrix, The Huffington Post, GSN, and The Coalition for Innovative Media Measurement (CIMM),

From 2003 to 2007, Michele was Vice President of Global Market Research for Yahoo! Prior to joining Yahoo!, Michele spent her entire career in advertising, focusing on quantitative research and online marketing. In New York, she worked at BBDO in their marketing sciences group and as the agency’s first interactive media specialist. Prior to joining Yahoo!, Michele was managing partner at Grey Insight Partners, an analytics consultancy.

Michele holds a Sc.B. from Brown University, and an MBA and Ph.D. from the University of Chicago’s Graduate School of Business. She is a frequent speaker at industry conferences and has been a lecturer at Haas Graduate School of Business.

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