Kristine Shine serves as the Executive Vice President, Sales & Marketing of POPSUGAR, where she leads the company’s media sales and marketing efforts. Kristine brings extensive experience in the digital media space having held numerous leadership roles that have led to significant revenue generation and innovative branded entertainment partnerships. Prior to POPSUGAR, Kristine led the West Region Sales Team at Microsoft where she oversaw performance marketing for search and display advertising products and services. Her career in digital media began at BusinessWeek Magazine where she served as Vice President of National Online Sales. Kristine is a frequent presenter on such industry topics as digital media, branded content, ecommerce in the women’s lifestyle category. She holds a Bachelor’s degree from Marist College in New York.