As Founder and Principal, Pawan J. Mehra has spearheaded Améredia’s emergence as one of the fastest-growing multicultural advertising agencies nationwide. The agency markets to diverse groups like Hispanics, African Americans, Asian Americans, European Americans, LGBTs, Middle Easterners and Pacific Islanders. Pawan has overseen Améredia’s consistent growth since its inception in 2003, bringing together a stellar team, fostering a value-driven culture and establishing strategic partnerships to ensure agency’s success and growth.
Pawan’s advocacy for diversity reaches far beyond Améredia. He is a 2012 National Association for Multi-ethnicity in Communications (NAMIC) Next Generation Leader, American Advertising Federation (AAF) Role Model and a 2011 ADCOLOR® Change Agent. Pawan sits on the executive committees of the American Advertising Federation’s Mosaic Council and its Advertising Hall of Achievement. He is a US Pan Asian American Chamber of Commerce (USPAACC) Brain Trust member and sits on the Western Region’s governing board, providing guidance in expanding the organization’s vision through multicultural marketing and communications. He also serves on the California Business Advisory Council.
Over the years, Pawan has led the agency to various “Excellence in Multicultural Marketing Awards” and its recognition for three consecutive years as a “Fast 50 Company” by USPAACC. Améredia has been named a “Top Business in America” by Diversity Business, a “Top 10 Business in California” by USPAACC and “Supplier of the Year” by the PA-NJ-DE Minority Supplier Development Council. Améredia has been recognized by Inc. 500|5000 as one of America’s fastest growing private companies as well as “Top 100 Fastest-Growing Private Company in the Bay Area” and “Top 100 Women Owned Businesses in the Bay Area” by San Francisco Business Times. The agency continues to win industry-wide awards such as the American Design, Communicator, Davey, Hermes, Mark, TELLY, EMMAs, among others.
Pawan founded Améredia after spending significant time in cross-cultural marketing communications and gaining master’s in business from Asia and the United States. Today, the agency enables utilities like Comcast, Pacific Gas & Electric and San Jose Water Company, with their regional marketing communications catered towards California’s diverse demographics. Pawan attributes the agency’s success to its diversity focus, forward-thinking vision and team-driven culture. Team Améredia today constitutes some of the most creative and forward-thinking minds from all over the world who enrich the agency’s cultural knowledge and collectively speak 20+ languages.
Pawan is passionate about diverse markets and the clients, cultures and communities that the agency represents and serves every day. He often lends his renowned multicultural market expertise and insights to prominent industry publications, portals, blogs and social channels, as well as industry conferences, awards and events. Améredia supports various community, non-profit and professional organizations at local and national levels under his leadership, including ADCOLOR, AAF/MAIP, ODALC and the Asian Week Foundation.
Pawan enjoys exploring global multiculturalism through travels with his wife Sam and kids Aryan, Anya and Aashee. He resides in San Francisco, home to the nation’s most culturally diverse community.