Jason is the Sr. Director of Bing Evangelism for Microsoft Advertising. He and his team are responsible for cultivating deep relationships with advertisers and agencies, driving awareness, perception and adoption of Bing and Bing Ads, and partnering with Yahoo! to unlock the value of the Search Alliance.
Previous to this role he was the Country Lead for Solution Specialist Sales at Microsoft Advertising Canada. As the Chief Supplier of Cool, he helped establish Microsoft as a thought leader in digital media and managed a team of digital media experts across multiple disciplines (gaming, mobile, video, targeting, search, performance advertising, and more), providing innovation and inspiration, with a focus on helping clients develop creative, integrated, multi-screen executions. Previously, he was a client services manager with Microsoft in New York, leading a team of search strategists that provided world-class service and account management to premium search advertisers.
Prior to joining Microsoft he served as Strategic Planning Manager at Travelzoo, where he launched the first travel meta-search engine to incorporate social signals, analyzed strategic projects and new business opportunities, oversaw all search engine marketing initiatives, and launched and managed new products. His professional experience also includes working at entertainment companies, such as Bad Boy Entertainment, Marvel Enterprises, Elektra Records, and Focus Features, and management consulting, where he specialized in strategic sourcing and cost restructuring engagements with financial services clients
Jason has spoken extensively at a number of high profile industry events in the US and Canada, such as SES and Advertising Week, on topics related to Search Marketing, Multi-Screen Engagement, and the Future of Digital Media.
He received a B.S. from MIT and an MBA from NYU’s Stern School of Business
Microsoft Advertising provides advertisers and publishers with media, tools and services to help drive deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and management of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond. More information is available at http://advertising.microsoft.com.