As VP of Digital & TV Entertainment for Emmis NY, Lin is responsible for all digital and television content and branded entertainment initiatives for the iconic music brand HOT97. Lin launched Loud Digital, a Premium, Vertically integrated digital entertainment network reaching 44 million viewers, and established Emmis' digital leadership through major programs such as the Boost Mobile Summer Jam and Rock The Bells Festival live streams, the largest live streaming Hip Hop events in history, and Pepsi's critically acclaimed web series Road To Summer Jam. As a producer for the upcoming VH1 TV series featuring the ensemble cast of Hot97, Lin continues to break new grounds on the convergence of brands, digital and TV.
As SVP, Programming and Development for Alloy Media + Marketing, Lin was extensively involved in strategic initiatives for Alloy’s digital, TV, agency, education, and e-Commerce divisions. Lin oversaw development of original and branded content, digital marketing strategy, and distribution for AlloyTV, a premium digital video platform. He established the Alloy Digital Network, the largest digital network for young adults, reaching over 100 million viewers monthly. He was responsible for marketing, social media and digital development for Alloy’s entertainment properties, including Gossip Girl, Vampire Diaries, Pretty Little Liars and more.
Lin’s digital expertise spans more than a decade. In 1999, he founded Kiwibox.com, the first social networking destination and online magazine for over 2 million teens that was successfully taken public in 2007.
Lin Dai graduated with honors from the prestigious Tepper School of Business at Carnegie Mellon University. While at school, he launched Unique Net Solutions. The company’s work was recognized when Lin was awarded the Entrepreneur of the Year award, followed by a one-year tenure as the youngest adjunct professor at CMU, developing the first set of credited courses on Web Publishing for its School of Business.