Damian Thompson is global head of consumer insight within MEC’s Analytics and Insight (A&I) division.
For the last two years he has led the development of MEC Momentum, MEC’s ground-breaking approach for understanding the purchase journey. To date, studies have been run in 19 categories among over 100,000 respondents, in order to develop brand strategy and plan communication.
He joined The Media Edge in 2000 as a director of its fledgling communications-planning team, then moved to MEC’s central planning group as a strategic planning director, responsible for communications strategy for a range of clients, particularly within the luxury goods industry.
In 2005, he joined MEC’s A&I team in EMEA as head of consumer insight, where he was responsible for thought leadership and insight research.
Damian began his career in public relations and sponsorship, ending up as an associate director at Cohn & Wolfe, where the team he led won a series of awards for its contemporary art and design program for Absolut Vodka.
Damian Thompson Job Title Global Head of Consumer Insight, Analytics and Insight Company MEC Connect via