J.R. McCabe is Senior Vice President of Video at Time Inc. He joined the company in November 2012 and oversees digital strategy, development, video production and distribution across all Time Inc. brands. He is responsible for growing the volume of digital video products across the company, developing quality video that helps extend the brands of Time Inc. titles and identifying new channels of distribution.
Before joining Time Inc., McCabe spent six years at Meredith Corporation, where he helped build and launch Meredith Video Solutions (MVS). In this role, he oversaw all business development, branded entertainment development and sales, broadband video sales, syndication and ad sales for MVS as Vice President, Business Development and Sales. During his tenure he created and distributed original content based on Meredith’s brands via television and digital media, launched two broadband networks and developed and brought to market a first-of-its-kind national VOD network, Parents TV.
Previously, McCabe led the Eastern regional syndication sales team for CBS Paramount Television in New York. Earlier in his career, McCabe spent seven years at Universal Studios Television Distribution in several roles, including building the branded entertainment initiative for the division prior to the NBCUniversal merger.