Jason Malamud is general manager of Verizon FiOS Advertising. He is responsible for the advertising sales business for Verizon's state-of-the-art, fiber-to-the-home television system, FiOS TV, which is now in over five million homes in the United States.
Jason has negotiated deals bringing FiOS TV into ad sales interconnects managed by Comcast Spotlight, Time Warner Cable Media Sales and Bright House Media Strategies and he negotiated representation by cable-owned NCC Media. These pioneering sales arrangements have led to what the industry has dubbed “I+: Cable-Satellite-Telco Interconnected."
Jason is also responsible for setting Verizon’s advanced advertising strategy, exploring opportunities in interactive, addressable, on-demand, and multi-platform advertising.
Before joining Verizon Jason spent over 12 years at MTV Networks, most recently as vice president, affiliate advertising sales and marketing. At MTVN he was responsible for all affiliate ad sales activities for Viacom’s basic cable networks: MTV, VH1, Nickelodeon, CMT, Comedy Central, Spike TV, TV Land, BET and Logo. Jason introduced new advertising solutions to MTVN including interactive, video-on-demand and dynamic advertising technologies.
Previously, he was sales manager for Katz Radio Group Syndication and led that media rep firm’s venture into national radio program syndication. He started his career at DIR Broadcasting, syndicating national radio programs such as the King Biscuit Flower Hour and Rick Dees’ Weekly Top 40.
Jason has a BA in social psychology from Tufts University and an MBA in management and international business from NYU’s Stern School of Business. A native New Yorker, Jason lives on the upper west side of Manhattan with his wife, an art historian, and their two kids ages 13 and nine.