Susan Credle

Susan joined Leo Burnett in 2009, after more than two decades at BBDO New York. There, Susan reinvented the iconic M&M’s characters, turned Cingular Wireless from a start-up into a leader brand and created consistently award-winning work for such clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.

At Leo Burnett, Susan’s leadership, inspiration and in-the-trenches contributions have led to campaigns like McDonald’s Happy Meal “Happy Tales,” Kellogg’s Special K “What Will You Gain When You Lose?” Secret’s “Mean Stinks” anti-bullying campaign and, one of the most beloved and awarded platform ideas, Allstate’s “Mayhem.”

Susan serves on the Boards of the University of North Carolina’s School of Journalism and Mass Communication, the AAAAs and the Foundation for EXXcellence. She is a member of the Economic Club of Chicago, the Media Council at the Paley Center for Media in New York and the Creative Review Board of the Ad Council.
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