Matthew Willcox is Executive Director of Draftfcb’s Institute of Decision Making, and part of the agency’s Global Capabilities team. His charge is to help the network deepen its understanding of human decision making through the relationships that the Institute has developed with academics and experts in the areas of behavioral and neurosciences around the world. He also leads Draftfcb’s involvement in New Realities, a major global research study into decision making in the information age. Matthew’s background is in communications strategy, spending 12 years at Draftfcb San Francisco as Director of Strategic Planning. During that time he helped companies such as Electronic Arts, Levi Strauss & Co, Del Monte, Hilton Hotel Corporation, AT&T and MTV make more interesting and effective connections with their audiences -- often with remarkable commercial success -- resulting in the agency winning eight Effie awards in the last three years. Prior to Draftfcb, Matthew spent 12 years at Ogilvy, first in London, and then as Strategic Planning Director in Bangkok, working on global clients such as American Express, Nestle, Unilever and Shell. Matthew is also a frequent contributor on consumer decision making in both the marketing media and as a speaker at marketing and communication events. He has presented three times at the Cannes Lions Festival, most recently co-presenting with best-selling author Adam Alter.
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