Sergio Alcocer is one of the most progressive multicultural marketers in the U.S. and leads the most awarded agency in the U.S. Hispanic Market.
LatinWorks, the agency that Sergio presides over as President and Chief Creative Officer, was recognized in 2010 and 2012 by both Advertising Age and Adweek as the Multicultural Agency of the Year. Advertising Age has also honored LatinWorks with a spot on the publication’s A-List as one of the Top Ten Agencies in the U.S. in 2011 and with the title of Small Agency of the Year in 2012. Most recently, Advertising Age once again named LatinWorks as the Multicultural Agency of the Year for 2013.
Sergio’s evolving vision of the dynamic multicultural market has crafted effective award winning campaigns for some of the biggest brands in the world such as Chevrolet, Pepsi, Anheuser-Busch, Mars and Wrigley.
He holds an EMBA from the innovative Berlin School of Creative Leadership (2008-09 Class) and sits on the Board of Directors of the ADC in New York.