Russell is a senior partner in PwC’s Advisory Practice with 34 years of experience in the media, entertainment, communications, and financial services industries. He has several distinct roles in the firm:
• Lead Partner for various global media & entertainment clients.
• Advisor to PwC\'s entertainment, media, and communications industry leadership team.
• A senior member of PwC’s Advisory practice, focusing in areas such as business strategy, revenue growth, new business design and launch, business process controls, compliance (in areas such as consumer privacy) and risk management.
During Russell’s 25 years with PwC, he has focused on the media, entertainment, communications sectors. His practice works with clients to implement and execute the operational, financial, and management structures necessary to achieve revenue growth objectives. He works within the entire interactive advertising ecosystem, from content development, distribution, advertising creative development, media planning and buying, and back office measurement.
Russ is a co-author and frequent contributor to all of the PwC thought leadership publications and whitepapers that are produced by the Entertainment, Media, and Communications Practice. Recent publications include, “How consumer conversations will transform business”, and “Navigating the era of the empowered consumer”.
He is a member of the Board of Directors for Advertising Week, North America’s largest gathering of advertising and media leaders. The PwC \"The Advertising Industry Business Transformation Series\" forums at Ad Week are widely attended by both the creative and business sides of the house.
Recently, Russ was honored with the 2012 President’s Award, presented annually by the Advertising Club of New York.
Russ has an MBA in Finance from St. John\'s University and a BS in Accounting from the University of Scranton.