Since becoming Vice President/Publisher, Allison and her team have expanded the way Advertising Age serves the industry with products and programs including Ad Age’s LookBook, Ad Age on Campus, and Ad Age Insights, a division created to help marketers gain a deeper understanding of the industry’s ever changing landscape. Allison worked with the Effies to create the GoodWorks Effie, honoring brands using their platforms to affect positive change in the world. Allison’s first book, The Book of Doing, is a reminder that taking the time to do the things you love makes everything you do so much better.
Ms. Arden is the proud mother of Max, 11 and Maya, 8. She serves on the Board of Directors for the American Advertising Federation (AAF), Advertising Women of New York and VCU BrandCenter and was inducted into the AAF’s Advertising Hall of Achievement in 2009. Follow Allison on Twitter @allisonarden.