The 4A’s Competitive Edge series, features CEO-driven thought leadership and best practice presentations filled with content that will enlighten, inspire and positively impact attendees. The sessions programmed represent relevant and effective business models and practices that are driving brand growth, creating new revenue streams and enhancing strategic partnerships that significantly elevate industry reputation as we work to further leverage the competitive edge that will sustain the advertising, media and communications industry in the future.
At 4:00pm, David Oksman,
US Marketing Director, Reebok
; Terry Young,
CEO/Founder, sparks & honey
; and Imari Oliver,
VP, Director of Creative Strategy, sparks & honey
will discuss the value of operating at the intersection of culture intelligence, business innovation and talent diversity to better engage and connect with audiences in relevant and authentic ways during “Leading Culture and Collaboration.”
Immediately following, Kat Gordon,
Founder, The 3% Conference; Christine Fruechte,
CEO of Colle + McVoy; Janet Van Huysse,
VP, Diversity & Inclusion, Twitter;
and Jacki Kelley,
Chief Operating Officer, Bloomberg Media Group.
This group will discuss how agencies have increased gender diversity, how tech companies are employing strategies to do the same and much, much more.