Tracks Venues

In this session...

Proliferation of digital audience platforms has caused disruption, both in customer behavior and in the way organizations use data, analytics, and technology to deliver meaningful experiences. Building customer-centric business strategies requires platform marketing skills that seize the opportunity of addressability at scale and are carried out using a Connected CRM (cCRM)™ approach. Using insights to engage customers across media and channels builds lasting, profitable relationships and sustainable competitive advantage.

Presented with


David Williams Chairman and Chief Executive Officer Merkle Inc
Joanna O'Connell Director of Research AdExchanger

Event Details

Event Type Seminar

Track  Data   Programmatic 

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