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In this session...

This workshop will present findings from NBCUniversal’s “America Reimagined,” the comprehensive study of U.S. Hispanics and media. Hear from industry experts as they explore the universal truths of today’s Hispanic consumers and their influence in an increasingly multicultural world.

Learn how Hispanics consume media across all platforms, in Spanish and English; their reactions to advertising and marketing messages; and the overall impact of Hispanic culture and population growth on a new America.

Learn how Hispanics consume media across all platforms, in Spanish and English; their reactions to advertising and marketing messages; and the overall impact of Hispanic culture and population growth on a new America.

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Presented with


Speakers

Jacqueline Hernandez Chief Marketing Officer - Hispanic Enterprises & Content NBCUniversal
Mike Rosen EVP, Advertising Sales – Hispanic Group NBCUniversal
Carl Quintanilla Anchor CNBC
Liz Dinnsen Executive Director of Media AT&T
Daniel Villarroel AVP Integrated Marketing Maybelline New York-Garnier-essie
Katie Larkin EVP, Ad Sales Research and Strategy NBCUniversal

Event Details

Event Type Workshop

Track  Agency 

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