Tracks Venues

In this session...

Today’s consumers are more savvy about brands and advertising than any of the generations that came before them. As a result, the good ol’ marketing toolbox has become less and less effective. It’s time to build a new toolbox - one centered around content that adds value to people’s lives. And, one that allows you to meaningfully connect with your audience. This session gives you a head start by sharing the real-life real-time lessons of senior marketers from respected household brands, as they journey along the road to brand publishing.

Presented with


Speakers

Margo Georgiadis President, Americas Google
Lucas Herscovici VP Consumer Connections Anheuser-Busch InBev North America
Amy Pascal Director of Digital Marketing Strategy Johnson & Johnson
Jill Toscano Vice President, US Media American Express

Event Details

Event Type Seminar

Track  Innovation 

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