In this session...
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
4:30pm - 4:35pm Words From the Bench
Opening remarks from Judge Alvin Bowles, GM Video, Grab Media/Blinkx
4:35pm - 5:00pm Cross Screen Conversation
Actor/App Developer Damon Wayans one-on-one with Gary Yentin, CEO, App Promo
5:00pm - 5:20pm The Evolution of Multi-Screen Marketing with Paul Bremer, GM, Rhythm
5:20pm - 5:40pm The Science of Advertising to Bi-llennials
In this ground-breaking study, Nielsen and SMG were able to measure responses to advertising from Bi-llennials (bilingual Hispanic millennials), using Neuroscience technologies, EEG and eye tracking. They will share how the brain reacts at a second by second level, and specifically the effect of language on consumer attention, engagement and memory activation.
Esther "E.T" Franklin, EVP/Director of Cultural Identities, Starcom Mediavest Group
Manuel Garcia-Garcia, Neuroscience Director, The Nielsen Company
Presented by Univision
5:40pm - 6:25pm Cross-Screen Roundtable
Cross-screen experts discuss delivering content and relevant messaging to today's anytime, any screen consumers.
Moderator: Alvin Bowles, GM, Grab Media/Blinkx
Sarah Baehr, Group Director, Digital Strategy, Carat
Randall Beard, Global Head, Advertiser Solutions, Nielsen
Adam Berke, CMO & President, AdRoll
Rahul Chopra, News Corp & Chief Revenue Officer, Storyful
Joan Gillman, EVP and Chief Operating Officer TWC Media
Greg Grimmer, COO, Fetch