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In this session...

The client calls and she wants a POV. She understands that connecting with the segment is important, but needs your help cracking the code on the elusive species that she has heard so much about. Millennials, in general, have been negatively stereotyped as an entitled, self-centered, apathetic bunch with short attention spans and a questionable work ethic. The gross generalizations should raise eyebrows because they currently represent 60% of our workforce. Furthermore, they can make or break brands with a few quick key strokes.In this session, representatives from Pinta will debunk the myth highlighting some useful data on Hispanic Millennials and how they’re different.

Speakers

Joe Gutierrez Managing Director, Head of Strategic Planning Pinta
Mike Valdés-Fauli President & CEO Pinta

Event Details

Event Type Seminar

Track  Innovation 

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